I did an online course, Spring 2025. I learned an awful lot about the crazy amount of data and analysis that is available for people to promote themselves and their web presence. Pretty daunting but also super useful. So many options. The basics? Be authentic and offer something people actually want and need. Don’t hoodwink and fib. And tehn ensure you target your marketing so you reach the people you want (or need). It was time well spent and I managed to teach this old dog a few new tricks (but not trickery, just honest and effective communication!).