Qrometric
Qrometric
Qrometric make crazy (in a brilliant way) industrial calibration machines. Physics I’ll never understand fully, but I ensured I knew enough to present their information in a clear and comprehensive format – sometimes a designer can assist people to see things differently and everyone benefits (client, designer and customer). Started with logos and then the machine livery and then datasheets and exhibition panels, via email signatures and website graphics.
Technical is good, but so is simplicity, not simplification. I never looked to shy away from the complexities, just added a few niceties. It’s worked out pretty well.